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Static to Dynamic: Web Design | Brandom.ca

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Static to Dynamic: Web Design As you read through what is indicated to be the future, keep a keen interest on how Divi Builder plays a part with 90% of what we discuss.  We have hit the ground running with Divi Builder, and we look forward to sharing this immersive experience in web design with many of you in the years to come... 1. Introduction: The Shift from Static to Dynamic The early internet was text-heavy and static. Over time, design evolved to include images, multimedia, and responsive layouts. But the expectations of digital users have risen sharply. Competing with mobile apps, social media feeds, and virtual platforms, websites must now engage users actively rather than passively. Interactivity—buttons, animations, hover effects, quizzes—and immersion—3D visuals, virtual tours, parallax scrolling—are two strategies that elevate digital presence. When combined, they transform a website from a flat page into an experience. 2. Defining Interactivity and Immersion 2.1...
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Content Delivery Networks (CDNs): What They Are and What They Do | Brandom Digital Marketing

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  Content Delivery Networks (CDNs): What They Are and What They Do Introduction In today’s digital economy, speed and reliability define user experience. Whether a visitor is streaming a movie, shopping online, or browsing a corporate website, they expect instant page loads and uninterrupted access. For organizations, meeting these expectations is critical because slow websites not only frustrate users but also reduce search engine rankings, conversion rates, and overall trust. A key technology that makes fast, global, and secure content delivery possible is the Content Delivery Network , or CDN . A CDN is an interconnected system of servers strategically distributed around the globe to deliver content more efficiently to users. Instead of relying on a single server to handle all requests, a CDN decentralizes content, caching and serving it from multiple points of presence (PoPs). This approach reduces latency, increases redundancy, and provides scalability that traditional hos...
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Time to Divi Up! A Guide to Divi Builder and Divi Cloud | Brandom.ca

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Time to Divi Up! Here's a broad to advanced guide to using Divi Builder and Divi Cloud the way working site builders do: to build fast, stay consistent, and reuse your best work across projects. I’ll start with Divi Builder fundamentals and workflow, then show how Divi Cloud slots into that workflow for storage, sharing, and scaling. Brandom.ca uses Divi Builder and Divi Cloud extensively. 1) Divi Builder in a nutshell Divi Builder is a visual, front-end page builder for WordPress. Its content hierarchy is simple: Sections → Rows → Columns → Modules . You place modules (text, images, buttons, forms, etc.) inside columns, arrange those within rows, and group rows into sections. That hierarchy governs spacing, responsive behavior, and design defaults, so it’s worth internalizing from the outset. ( elegantthemes.com ) Divi lets you switch between a fully visual editing mode and Wireframe View , which shows a clean, block-based structure of your layout (handy for large or complex p...
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Web Design Expansion | InnerWebSolutions.com | Brandom Digital Marketing

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So today is a big day, in the Brandom world!  We would like to introduce Inner Web Solutions back into the web design community. Even though Inner Web Solutions is our child company, they are far from a new company.  InnerWebSolutions.com started back in 2004, when web design was still in its infancy. They were originally a big player in Newfoundland and had entered the top 20 SERPs for Canada in 2007. Inner Web Solutions in Saskatoon. Now centered in Saskatoon, IWS will have a focus on developing WordPress websites and handling some of our workload on that end. They will specialize in developing websites with the Divi Theme. Inner Web Solutions & Divi. Divi Builder is part of a family of design and marketing products by Elegant Themes .  Their library includes some of the most highly-functional products on the market today. Divi Builder is a visual drag-and-drop website builder for WordPress that allows users to create custom websites without needing to write code....
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Custom Websites, like Way Custom.

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  Custom, like Way Custom – Websites So using Divi Builder is awesome. Overall, this is a great theme with a ton of appeal. One thing I've noticed though is that when creating a custom website, and by this I mean without the structure of a template, things can be tricky at first. The first thing that I found when creating a 'from-scratch' website is that it can be difficult to find that initial foundation of consistency. This was mainly due to what I would consider a 'hidden' global section. Global Sections – Divi Builder. The premise for using global sections, such as headers and footers is such that you can edit once and update all. For example, if you have 50 pages all with the same global footer, you can edit one of these footers, and it would automatically update on all of the other 49 pages. Pretty convenient. There are instances, though, where a global header can be hidden in the sense that it does not show in your builder as a 'global...
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Effects Can Affect Effectiveness [Yeah, I did that] | Web Design For The User

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Effects Can Affect Effectiveness in Web Design. The attributed role of effects in web design can vary depending on the various roles of those who interact with a website. Designer. The designer is that person who may, at times,  stretch the threshold of what is 'too much' in respect to effects.  There are various factors that can affect a designer's usage of effects which I will explain below: The young designer :  as a young designer, you find it very hard to separate your passion for design from the outside world (from the opinions of the outside world).  For those who take on the design profession, their work sometimes become extensions of themselves.  Designers can be very protective of their work. With that said, a young designer can often times become intoxicated with the visual appeal of effects without considering the functional applications of the effects Mix this predisposition with a healthy portion of adolescent, closed-mindedness and you might have ...
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What Are We Advertising? Will It Sell? | A Marketing Landscape in 2025

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 A Marketing Landscape in 2025. The Ads of Google. For anyone who has dabbled in google ads, they have found out two things for sure: Success can be found on google Failure is much easier to find To make a campaign successful on google, you need to be attentive to who your audience is and what it is they want to find. Will you know this information right away?  Not necessarily.  You can research your audience before going live, find out which key phrases have had a history of success and include or exclude the audience(s) that seem like a good fit for your goals. Being diligent with these tasks will (I mean should) get you off to a good start, but there will be more specific, daily tasks that you will need to be watching for, these include: CPC/Engagement Cost So your ads have been running for a week and you see you have two conversions, awesome!  The thing is though, you spent $100 to get these two phone calls.  Not exactly optimal on the budget At this stage y...
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