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Showing posts with the label google ads

What Are We Advertising? Will It Sell? | A Marketing Landscape in 2025

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 A Marketing Landscape in 2025. The Ads of Google. For anyone who has dabbled in google ads, they have found out two things for sure: Success can be found on google Failure is much easier to find To make a campaign successful on google, you need to be attentive to who your audience is and what it is they want to find. Will you know this information right away?  Not necessarily.  You can research your audience before going live, find out which key phrases have had a history of success and include or exclude the audience(s) that seem like a good fit for your goals. Being diligent with these tasks will (I mean should) get you off to a good start, but there will be more specific, daily tasks that you will need to be watching for, these include: CPC/Engagement Cost So your ads have been running for a week and you see you have two conversions, awesome!  The thing is though, you spent $100 to get these two phone calls.  Not exactly optimal on the budget At this stage y...

Digital Marketing, Layers | Brandom Digital Marketing

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Digital Marketing is Layered One of the most essential acknowledgements with digital marketing is that it is not 'one size fits all.'  Marketing solutions need to be tailored to meet the specific needs of a particular group or client. As a basic example, a marketing firm would not offer a google ads plan worth $1900 per month to a small business that brings in $90K per year.  The numbers just don't make sense. Opposingly, if you are managing a large scale business, the marketing solutions have to be robust and responsive enough to keep pace and serve all business channels properly. For digital marketing to be successful long-term, it has to keep a keen focus on the following: Scale of marketing solutions needed :  what solutions fit client A well consider budget consider return (pre-planning of plan offerings) Changing landscape :  Is solution A still effective?  Why? observe the landscape something 'new' is not necessarily better (but it could be) test out new...