Digital Marketing, Layers | Brandom Digital Marketing

Digital Marketing is Layered

One of the most essential acknowledgements with digital marketing is that it is not 'one size fits all.'  Marketing solutions need to be tailored to meet the specific needs of a particular group or client.

As a basic example, a marketing firm would not offer a google ads plan worth $1900 per month to a small business that brings in $90K per year.  The numbers just don't make sense.

Opposingly, if you are managing a large scale business, the marketing solutions have to be robust and responsive enough to keep pace and serve all business channels properly.

For digital marketing to be successful long-term, it has to keep a keen focus on the following:

  • Scale of marketing solutions needed:  what solutions fit client A well
    • consider budget
    • consider return (pre-planning of plan offerings)
  • Changing landscape:  Is solution A still effective?  Why?
    • observe the landscape
    • something 'new' is not necessarily better (but it could be)
    • test out new applications (when possible)
  • Epigenetic technology:  What does future tech hold for us?
    • one constant, technology will always change
    • more on this below

Epigenetic Technology

So what exactly does this refer to?  Well, you won't find that term in a dictionary, but it refers to the infrastructure that causes technology to change.

I use the term 'epigenetic' because all of us are the ancestors of technology.  To a certain extent, our patterns of usage over a period of time help the great (and not so great) inventors determine what might help or aid us in a particular task or action.

With that said, our actions now can help advance or deter new technological movements in the future (to some degree).  Though, this is not the French Revolution!  If some tech leader decides to add an ashtray to the keyboard, we will probably not throw them under the guillotine, most likely, but if the Nicotina Keyboard 2045 doesn't move off the shelf, we have silently revolted against it.

My point is when viewing out over the vast epigenetic landscape of technology, make educated decisions on what is working, what might work, and what will never work (though you won't always know).

And, don't change a method of success, if the related emerging method add little to no benefit.

SEO, A Constant Landscape

As someone who has been in the search engine optimization industry for quite some time, I have realized that this is one of those sectors that have not seen dramatic advancements, generally.

It can be easily stated that social media and video have had a strong impact on SEO in the past few decades, but with regards to page structure, a lot of qualifying elements have stayed the same.

I will say though that our tools for monitoring SEO success have certainly advanced.

Google Ad (words)

So many of you know that Google Ads used to be called Google Adwords and for some reason this notion reminds me of that moment in "The Social Network" when Justin Timberlake says "Just Facebook, drop the 'the'".  Well, maybe that kind of statement was intended, or maybe it was an emerging necessity as Google solutions was emerging.

Emerging because Google Ads was now so much more than just 'words'.  It was Videos and Callouts and Prices and Sitelinks and Google Merchant Accounts and 1000 other bells and whistles that are all effective under a delicate balance of distribution.

One of the greatest advancements of Google Ads in my opinion is that of geo-fencing.  This is the ability to target geographical locations (sometimes as small as a 1 km radius) or exclude particular locations.  This feature gave advertisers a more accurate choice over where they could target their ads and made the concept much easier to fulfill. 


Footnote

There are many different types of marketers out there.  There are those who will disrespect a client's budget and do not have foresight for the repercussions; those who will overcharge and not be transparent with the client; and then, you have individuals who truly work hard to nurture a campaign.  Those people understand that 'they' are responsible for the success or failure of a business.  They immerse themselves into the business model and become a responsible part of that success model.

That is the type of marketing firm that Brandom Digital Marketing strives to be, every day. 
___

As well, we offer web design services with a specialty in Wordpress design.  Get an amazing website built with Divi Builder for Wordpress.

Digital Marketing in Saskatoon


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