Digital Marketing, Layers | Brandom Digital Marketing
Digital Marketing is Layered One of the most essential acknowledgements with digital marketing is that it is not 'one size fits all.' Marketing solutions need to be tailored to meet the specific needs of a particular group or client. As a basic example, a marketing firm would not offer a google ads plan worth $1900 per month to a small business that brings in $90K per year. The numbers just don't make sense. Opposingly, if you are managing a large scale business, the marketing solutions have to be robust and responsive enough to keep pace and serve all business channels properly. For digital marketing to be successful long-term, it has to keep a keen focus on the following: Scale of marketing solutions needed : what solutions fit client A well consider budget consider return (pre-planning of plan offerings) Changing landscape : Is solution A still effective? Why? observe the landscape something 'new' is not necessarily better (but it could be) test out new...